Illustrated documentaries about business decisions: what was decided, why it made sense at the time, and what followed. Every figure links to the filing or the interview it came from.
Latest film ยท Episode 1
JCPenney's Pricing Fix Cost $4.3 Billion in Sales
In 2012 a new chief executive ended JCPenney's coupons and constant markdowns. He expected a dip. Net sales fell $4.3 billion that year, and he was gone 17 months after he arrived.
How the films are made
- Sources come first. A figure goes into a script only once it is matched to a filing or a named interview.
- The pictures are illustrations, not footage, and nobody in them is a portrait.
- The narrator's voice is synthetic, made from the channel owner's own recordings.
- There is no music.